Tag Archives: Sonia Rykiel

Lanvin for the Masses

It’s official.  Luxury fashion house Lanvin will create a collection for mass retailer H & M that will allow more people to experience the “je ne sais quoi” of French style.  Lanvin is known for high fashion and high price tags.

“When H&M approached us to do this collaboration, they asked if I could actually translate the dream we created at Lanvin to a bigger audience. It wasn’t a project about a dress for less. I think I loved the idea that H&M was going luxury, rather than Lanvin is going public,” said Alber Elbaz, the creative genius behind Lanvin.

H & M has previously collaborated with Stella McCartney, Karl Lagerfeld, Jimmy Choo, Viktor + Rolf and Sonia Rykiel.

The collection will debut on the H & M website on Nov. 2 with clothes going on sale Nov. 20 in North America and Nov. 23 worldwide.  I’m excited to see how Lanvin’s impeccable tailoring and playful flourishes translate to a mainstream brand.


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