It’s official. Luxury fashion house Lanvin will create a collection for mass retailer H & M that will allow more people to experience the “je ne sais quoi” of French style. Lanvin is known for high fashion and high price tags.
“When H&M approached us to do this collaboration, they asked if I could actually translate the dream we created at Lanvin to a bigger audience. It wasn’t a project about a dress for less. I think I loved the idea that H&M was going luxury, rather than Lanvin is going public,” said Alber Elbaz, the creative genius behind Lanvin.
The collection will debut on the H & M website on Nov. 2 with clothes going on sale Nov. 20 in North America and Nov. 23 worldwide. I’m excited to see how Lanvin’s impeccable tailoring and playful flourishes translate to a mainstream brand.